Guardian Technologies

Content Marketing, SEO / SEM, Social Media, Pay-Per-Click Marketing, E-Commerce

A leading home environment products provider, Guardian Technologies manufactures and sells various devices that improve air quality in the home. They came to VividFront requiring a complete overhaul of their website and ecommerce presence.

It was decided to break down the product selection into core categories and focus on lifestyle use shots.

vf-web-website-content-portfolio-web-guardian-inline-2

Along with expanding Guardian Technologies’ ecommerce setup, it was concluded that providing consumers with insight into what makes these products so valuable was a key focus point. With this goal in mind, we ensured every page had valuable information regarding the benefits and science behind a clean air environment.

vf-web-website-content-portfolio-web-guardian-inline-6

A ‘Healthy Living Blog‘ was also established to provide regularly updated consumer-oriented content while additionally helping in expanding SEO.

vf-web-website-content-portfolio-web-guardian-inline-7

Coinciding with updating the store was the creation of a ‘Find Your Replacement Filter Tool‘ that would assist users in finding the correct replacement filter for Guardian Technologies-branded air purifiers.

vf-web-website-content-portfolio-web-guardian-inline-5

Upon finding their desired filters, users will then have the ability to set up a recurring delivery plan to receive new filters every few months.

vf-web-website-content-portfolio-web-guardian-inline-4

The entire website was designed and coded to be responsive so users will have the same, optimized experience no matter what device they are using.

vf-web-website-content-portfolio-web-guardian-inline-8

Design

Development

Marketing