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Email Marketing & Marketing Automation Specialist

About VividFront:
VividFront is an integrated marketing and advertising agency with a focus on revenue generation by creating high-conversion websites, building brands, and driving results with strategic digital marketing campaigns. Self-starters with entrepreneurial spirit impress us and largely make up our existing culture. We foster a team that both seizes and creates opportunities within our organization.

 Duties & Responsibilities:

  • An ideal candidate will have strong writing skills and the ability to author strong marketing copywriting, such as email subject lines, ad content and long-form content for emails.
  • Direct responsibilities include email strategy, email builds, A/B testing, email reporting, managing email sends, and performing regular maintenance of email lists and segmentations.
  • Marketing automation strategy, workflow design, content development, and ongoing optimization of Open Rate, CTR and unsubscribe.
  • Creating and sending all promotional and transactional email campaigns, both broadcast/one-off campaigns as well as automated emails such as order confirmation, shipping notification, and review requests…
  • Support and execute the digital acquisition and retention strategy, including the optimization of emails, texts landing pages, forms, CTAs and workflows
  • Create and execute text campaigns ensuring compliance with legal and regulatory requirements
  • Launch regular A/B tests and multivariate tests for acquisition and retention campaigns, as well as monitor and optimize tests for opens, clicks, conversions, opt-outs.
  • Utilize full email, texting, and personalization platform capabilities and applications, including but not limited to: 
    • Salesforce + Pardot
    • Zoho
    • Slate
    • Klaviyo 
    • Agile 
  • Stay current with best practices and industry standards related to email – ensure spam compliance CAN-SPAM, inbox placement, ISP algorithm changes, user preferences, segmentation, and data privacy regulations.
  • Multichannel communications, such as push notifications, text messaging, and in-app/in-site messaging.
  • Ensure brand guidelines for all external communication.
  • Ensure that email functionality works across all browsers and devices.
  • Provide training and documentation for new and existing users.

Education & Experience requirements:

  • Strong short and long-form writing skills required
  • Creative eye required
  • Bachelor’s Degree in Marketing, Business or Entrepreneurship 
  • 2+ years of digital marketing experience 
  • Google Analytics and Google Ads certified preferred 
  • Experience with Marketing Automation and CRMs 
  • Agency experience preferred 

List of skills and abilities we desire: 

  • Ability to understand the needs of consumers and target audiences 
  • Established leadership skills and ability to delegate 
  • Ability to teach, train and mentor peers 
  • Excellent written and verbal communication skills 
  • Detail-oriented 
  • Ability to learn quickly and adapt to new tools and information 
  • Strong unstructured problem-solving skills 
  • Self-motivated with eagerness to learn 
  • Adaptable and able to manage a busy workload 
  • Superior ability to navigate conflicts and tough conversations 
  • Ability to keep calm in a fast-paced environment 
  • Strong analytical skills 

Reasons why to work at VividFront:

  • Amazing team culture
  • Unlimited paid vacation policy
  • Great benefits with your health insurance premiums 100% paid by VividFront, nothing comes out of your paycheck
  • Downtown Cleveland office with an incredible location near Playhouse Square, Progressive Field, and Rocket Mortgage FieldHouse
  • Relaxed work environment with no dress code
  • “Lunch Owl” every week
  • Unlimited snacks and beverages
  • Free downtown parking
  • Company happy hours and outings

This is a full-time position that we are filling at our Downtown Cleveland location.

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