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We’re looking for a well-rounded PPC Manager who aspires to work in a fast-paced agency. In this role, the focus is to create effective paid search strategies, as well as launching and optimizing PPC campaigns to provide the highest possible return on investment (ROI) for our clients. You will have the opportunity to craft strategies and campaigns for businesses in a broad range of industries from all over the world.

The PPC Manager job includes the entire process of forming paid search strategies, launching and optimizing campaigns, keyword research and audience targeting, KPI tracking, budget monitoring and adjustment, dashboard / report creation, and writing copy. You will be the one to shape the PPC presence for our clients, as well as creative innovative ways to drive success for a multitude of clients from all over the world.

Your strategies and campaigns should drive the greatest possible return on investment for our clients. For this, you need to be results driven and have a strong analytical mindset with a creative flair to see opportunities others miss in long tail keywords and other areas. If you can communicate well and work methodically as part of a team, we’d like to meet you.

Education & Experience requirements:

  • Proven experience as a PPC Manager, Media Buyer or Paid Media Specialist

  • Bachelor's Degree in Marketing, Digital Media or a related field, or equivalent combination of education, training, or experience

  • 3+ years of marketing experience

  • Agency experience preferred

  • Ecommerce experience preferred

Some major job responsibilities include:

  • Participate in forming effective paid search strategies

  • Launch and optimize campaigns across multiple search platforms (e.g. Google Ads, Bing Ads)

  • Be involved in keyword selection and audience targeting

  • Monitor budget and adjust bids to gain better ROI

  • Track KPIs to assess performance and pinpoint issues

  • Produce reports for management (e.g. dashboards)

  • Write attractive and concise copy for adverts

  • Suggest and develop new campaigns across multiple channels

  • Maintain partnerships with ad platforms and vendors

  • Find ways to reduce risk of click fraud

  • Keep abreast of PPC and SEM trends

Skills and abilities we desire:

  • Experience in data analysis and reporting

  • Familiarity with automated bid management (SA360 preferred)

  • Knowledge of SEO and digital marketing concepts

  • Familiarity with paid shopping channels

  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

  • Proficient in MS Office (particularly Excel), or Google Sheets

  • Analytical thinking with strong math skills

  • Strong unstructured problem-solving skills. Can learn quickly, pivot, and adapt to new tools and information

  • Strong written and verbal communication skills. Ability to navigate conflicts and tough conversations, and to incorporate a wide range of opinions and requests within a project.

  • Detail-oriented

  • Strong time management skills to manage a busy workload

  • Ability to keep calm in a fast-paced environment

About VividFront:

VividFront is an integrated marketing and advertising agency with a focus on designing websites, building brands, and driving conversion with high-touch and strategic digital marketing campaigns. Self-starters with entrepreneurial spirits impress us and largely make up our culture; we want to foster a team that both seizes and creates opportunities within our organization.

Perks & Benefits:

  • Amazing team culture

  • Unlimited paid vacation policy (after one year of employment)

  • Great benefits with your health insurance premiums 100% paid by VividFront, nothing comes out of your paycheck

  • Downtown Cleveland office with an incredible location near Playhouse Square, Progressive Field and Rocket Mortgage FieldHouse

  • A relaxed work environment with no dress code

  • “Lunch Owl” every week

  • Free snacks and beverages

  • Free downtown parking

  • Company happy hours and outings

This is a full-time position that we are filling at our Downtown Cleveland location.

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