Ashland University 1 Year MBA – Print Collateral
Print, Traditional Marketing, Branding
The push for Ashland University’s 1 Year International MBA Program required a complete overhaul in print collateral to coincide with its updated identity. The new branding would consist of colors and typography stemming from Ashland University’s core styles, but also incorporate some new elements such as three-dimensional infographics and gradients.
These style elements needed to be replicated across multiple print material sizes and pages. Additionally, condensed graphic sizes must be taken into consideration due to the amount of copy found on all print pieces.