At VividFront, we take a refreshing approach in our agency-client relationships. Instead of simply crafting plans for the requirements and goals our clients articulate, we challenge them.
How can we sell more? How can we get more leads and conversions? Is the business concept scalable? How can we strengthen the brand experiences? How can we lower the cost of growth and expansion?
It helps us brainstorm. It challenges assumptions.
It reveals new perspectives.
Once we truly understand a client’s business, we take it to new heights while keeping their brand in FRONT.
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As the original creator and name of defense sprays, Mace is a household word with worldwide brand awareness. Mace approached us for help with their online presence, eCommerce stores and digital marketing efforts. We ended up partnering with Mace provide them with the overhaul and redesigns they needed, and the strategic and tactical execution necessary to grow their business.
New web presence and campaigns began launching in the beginning of 2013 and the future for Mace's business and sales revenues look VIVID.
To differentiate it from other online MBA programs, we branded Cleveland State University’s “Mobile Accelerated MBA” program. We partnered with Apple and Verizon to include a “free” iPad and service for students. Tactical ads on Facebook, Google and other digital media properties were used to target thousands of potential students. An advanced marketing automation database nurtured leads and helped CSU convert prospectives into accepted students.
For CSU’s other, more traditional MBA programs, we tailor our strategies to use the best tactics for reaching each unique target audience. Some take an integrated approach, using both traditional and digital, while others are digital only. In all cases, we've substantially reduced acquisition costs for enrolled students.
With Budweiser® as a sponsor, we created and developed an online hub for regional Oktoberfest celebrations across the nation. Visitors to the site can find event details for their nearest Oktoberfest, purchase tickets online, and see a live stream of related social media posts.
In addition, we developed a text-to-enter campaign for one of the show's’ exhibitors, Dish®. Planes flew banners during the events, which encouraged attendees to send a text to a 5 digit number for a chance to win a 50” HDTV. They then received a text reply containing a link to a mobile-optimized entry form.
Vaultz® is the flagship brand of IdeaStream Consumer Products, in addition to two other brands, and all three needed overhauls. Our work began with researching, evaluating and developing each brand’s language, messaging and designs to appeal to their core audience. We re-organized product categories, enhanced sort/search functionality, and simplified checkout. Lastly, we implemented a single, persistent cart across all sites to promote cross-brand sales.
Under the hood, we integrated EDI, shipment tracking notifications and financial reporting with their ERP system. We also built tools to manage free product promotions, sample giveaways and more. The result so far has been strong increases in sales, conversion rate and website visitor engagement metrics.
In a category that typically screams, we elevated Metro Toyota’s brand above the “noise”. As one of Northeast Ohio’s largest Toyota dealers, we differentiated their dealership with advertising that focuses on the dealership brand promise rather than price, and developing media plans that place their advertising where their target audiences will see it. We also work with them to develop promotions and plan and manage their events. The result? A dealership that has experienced continued growth and a great brand reputation.
More often than ever, users are accessing the internet from a variety of devices. We have focused on developing sites that adapt to optimize for device size whenever possible. (Try resizing your browser window right now to see what we mean!)
Mark Nacht was a perfect candidate for this. His company provides a unique level of service that caters to each clients’ specific needs, just like his website. Creating a logo based on his signature helped us communicate his personalized service for his brand. Using it across printed and digital collateral reinforces his promise to always personally oversee each account.
Fuchs Mizrachi School – simply called "Mizrachi" by students and faculty –needed to refresh their identity to reflect the schools' commitment to education, religious study and community, as well as their new, ultra-modern campus. While maintaining the recognition of their existing logo, we created a new brand system of clean typography, simple, bold colors, and subtle supporting elements. Echoing the schools' commitment to quality, heavy paper stock was used for all collateral, including a 12 page "Meet Mizrachi" brochure.
The new identity has been rewarded by faculty and students alike with high marks for design and execution. A+!
Freshbox is a boxed-meal food catering service launched and operated by Lutheran Social Services. VividFront designed the Freshbox website and developed a custom online ordering system that makes catering orders simple and easy. We also designed numerous print collateral pieces including the menu, swag and other items. The Freshbox website and ordering system helped elevate awareness of the restaurant in the Columbus region and drive growth of sales.
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VividFront developed an e-commerce system for online ordering for Raising Cane's. The ordering system uses geo-location to limit orders within boundaries of the Ohio State University campus. VividFront has also integrated a telephone API which communicates orders in real time through telephone to the employees on site.
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VividFront developed an e-commerce system for online ordering for Raising Cane's. The ordering system uses geo-location to limit orders within boundaries of the Ohio State University campus. VividFront has also integrated a telephone API which communicates orders in real time through telephone to the employees on site.
The bowling alley required an overhaul of their brand and web presence. VividFront developed the alley’s brand and developed a custom designed website. VividFront also translated the brand across social media and email newsletters.
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Fly 'N' Cylce Motorsports is a new project, with details coming soon.
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We are a full service agency with expertise in Digital, Traditional and Integrated Marketing; Web Design & Development; E-Commerce; Print Design and Branding & Identity.
We keep up with the newest SEO techniques to help maximize your search engine rankings. We also continuously research, monitor and measure the ever growing online media properties to create and place targeted ad campaigns that drastically increase qualified visits.
Because our team has been built with a focus on diverse experiences, we excel at cross-channel marketing. We’ve created over 70 radio and TV spots, dozens of microsites, direct mail, outdoor and print campaigns. Our experience has shown using traditional tactics in conjunction with digital tactics is one of the keys to increasing response rates and awareness.
Without a platform to sell to your customers directly, you’re losing money. We offer robust e-commerce solutions for small and large businesses including secure credit card processing, flexible product databases, detailed reporting, triggered emails and more.
We conduct research and craft targeted messaging before we even begin. Then, drawing from over a decade of experience designing for the web, we create user-focused solutions that adhere to web standards. We don’t just “do creative to be creative” — we creatively design for measurable results.
Creating a distinctive brand identity is central to communicating your company’s value and legitimacy. In order to fully capture the essence of your brand, we do research and brand audits before starting the design process. The resulting system is then applied consistently across all communications sectors to define, communicate and maintain your unique “voice.”
Senior Designer
Senior Designer
Magento, Drupal, Wordpress PHP developer
Web design intern
