VividFront | Portfolio | Charleston Oyster Tables

The Overview

Charleston Oyster Tables is a family owned business located in South Carolina. The husband and wife founder team wanted to start a business to share the joy and tradition oyster tables had brought to their family for generations. They came to VividFront in need of a custom scalable e-commerce website and marketing strategy.

Over the course of a few months, VividFront created a bespoke website for the Charleston Oyster Tables team. Through custom e-commerce website design, the team created a website that feels like you’re in sunny South Carolina as soon as you land on the site. Beyond being responsive on desktop and mobile, this site perfectly encapsulated the Charleston Oyster Tables brand. We leveraged a video hero to draw people into the site and even developed functionality for users to customize their oyster table and see it in real time before purchasing. The client was extremely happy with their website and its ability to scale as their business grows.

VividFront also created a full funnel e-commerce marketing strategy for them. A few highlights include: beautiful paid social ads leveraging “thumb stopping” motion design from our design team and extensive influencer research and negotiation to find the perfect influencers to promote this unique product.