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The Opportunity

Everstream, the business only fiber network, is rapidly expanding its service area throughout the Midwest. As they expanded their footprint, Everstream looked to improve the user experience on their site to drive more inbound leads.

The Strategy

We recommended optimizing the high-value touchpoints on the Everstream site: their network map page & their contact us form.

We designed & developed a custom map using a GIS API, HTML, CSS, PHP, and JavaScript. The new network map experience was designed to decrease conversion friction & gather business intelligence. The new network map leveraged a GIS API to allow customers to look-up their business address and see how close to Everstream’s fiber line they are. From there, their address could automatically be passed into a request a quote form, reducing friction to conversion for those individuals. Further, the new network map allowed Everstream to more accurately track the queries of address searches, providing their team with valuable business intelligence.

We then conducted an A/B test of a 2-step vs. 1-step contact form experience. Prior to executing the test, we worked closely with Everstream’s internal marketing & sales teams to design the 2-step experience in a manner that allowed Everstream to collect partial form fills. By leveraging marketing automation in Pardot, we enabled Everstream to programmatically collect the fields that were not completed initially.

Services Provided

Digital Marketing
  • Conversion Rate Optimization
Web Design
  • Responsive Website Design
Development
  • Responsive Website Development

The Results

Conversion Rate

Network Map Conversion Rate

73.6% Green Arrow Up

Increase in Conversions

Unique Queries

1,500 Green Arrow Up

Average Monthly Business Addresses Queried

Conversion Rate

Contact Us Page

Contact Us Conversion Rate

207% Green Arrow Up

Increase

Partial Form Fill Conversions

42% Green Arrow Up

Converted to MQLs

Conversion Rate

Network Map Conversion Rate

73.6% Green Arrow Up

Increase in Conversions

Unique Queries

1,500 Green Arrow Up

Average Monthly Business Addresses Queried

Conversion Rate

Contact Us Page

Contact Us Conversion Rate

207% Green Arrow Up

Increase

Partial Form Fill Conversions

42% Green Arrow Up

Converted to MQLs

Creative Assets

Behind every set of data is the material created to drive the performance. Below, you’ll find examples of creative assets we crafted to deliver these results.

DESIGN & DEVELOPMENT

A Custom Map Search Experience

Designed to help potential customers easily assess their eligibility.

USER EXPERIENCE

Optimized Contact Page

Clearer contact information and easier for users to reach out to the correct channels.

CLIENT PORTFOLIO

Want to See More?

In addition to the work showcased above, we have a portfolio of work created for Everstream.

View the Portfolio