Green Paper Products: Full-Funnel Marketing

Project Opportunities (The Problem):

Green Paper Products had a loyal B2C and B2B customer base due to their high-quality sustainable product offerings and exceptional customer service, but they did not have a marketing strategy in place for long-term growth. As they looked to scale their business, they sought our expertise in creating a full-funnel marketing strategy that communicated their value proposition to current and new customers.

The Strategy:

When revamping Green Paper Products' marketing efforts, we created new strategic initiatives for each stage of the funnel— awareness, engagement, conversion, and loyalty. Competitor research helped us determine how they compared to other brands on multiple channels, allowing us to create a plan that emphasized the brand’s strengths and reduced their weaknesses. Green Paper Products differentiated themselves through their outstanding customer service and an impressive selection of high-quality, environmentally friendly products. At the heart of all our marketing efforts was conveying the company's commitment to delivering value to their customers.

Our most successful marketing initiatives included a robust mix of search engine marketing, search engine optimization, remarketing and retargeting campaigns, social media marketing, and email marketing. We utilized different marketing strategies at each funnel stage to deliver impressive results.