Guardian Technologies is a consumer products company that sells leading-edge home environment solutions including air purifiers, air sanitizers, humidifiers and more. In the growing age of Amazon, Guardian Technologies sought out ways to stay competitive and encourage customers to purchase through their eCommerce store, where profit margins are higher. They challenged VividFront, their marketing and web partner, to help them not only stay competitive against big sellers like Amazon, but continue to grow their direct-to-consumer website year after year.
Over the last eight years, we have taken a big picture approach with Guardian Technologies. There has not been one tactic or channel that has been the sole driving force behind their success, but rather a variety of marketing, branding, and conversion rate optimization tactics that have contributed to long term and growing success. We have taken an omni-level digital marketing approach to bring qualified and low-cost traffic to the site.
- Designed each customer touchpoint to tell a consistent brand story
- Continually optimized Guardian’s eCommerce store to maintain strong conversion rates
- Launched compelling promotions to stay competitive with sellers such as Amazon and Walmart
- Retained their customer base with a loyalty program and creative product inserts
The balance of these tactics have led to year-over-year growth in traffic and revenue for eight consecutive years. As the digital landscape continues to evolve, VividFront remains their trusted partner every step of the way.
- Marketing Strategy Development
- Social Media Marketing
- Email Marketing
- Remarketing & Retargeting
- Responsive Website Design
- User Interface Design (UI)
- Responsive eCommerce Website Development
- Custom Plugins, Modules & Integrations
- ERP Integration & EDI Data Sync
- Shopify Development
- Print Design
Conversion Rate (%)
Conversion Rate (%)
Behind every set of data is the material created to drive the performance. Below, you’ll find examples of creative assets we crafted to deliver these results.
DESIGN & DEVELOPMENT
Responsive Website Design
Continuing to update Guardian’s eCommerce website with UX items improvements and brand refreshes to maintain strong conversion rates and build brand equity.
SOCIAL MEDIA MARKETING
Social Media Marketing
Staying top of mind in our audience's social feed with compelling promotions to remain competitive.
Custom Lifestyle Photo-Editing
Creating engaging and cost effective lifestyle photography to provide environmental context and elevate the brand association in beautiful settings.