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The Technical Backbone Behind the World's Preeminent HR Authority
A continuous 3.5-year technical and consultative growth partnership: architecting multi-site web flagships, building entrypoints to the Galileo Suite, deploying custom universal checkout, and scaling consultative customer acquisition.
ClientThe Josh Bersin Company
Timeline3.5+ Years
ServicesStoryblok, HubSpot, Paid Media, Email, Video
From the Founder
“I have worked with at least 10 different design agencies over the years. I have never run across a company as valuable as VividFront."
“VividFront understands the end-to-end process of the technology and the brand building and the communications and tools of marketing. They have been a tremendous partner to us culturally in supporting, listening, and getting to know what we do and what we need, really complementing our team.”
JB
Josh Bersin
Founder & CEO • The Josh Bersin Company
Results
3.5+ Yrs
Continuous Tech Partnership
10.7x
NaviStone Direct Mail ROAS
5 Flagship
Ecosystem Entrypoint Build
5.6%
AVERAGE VIDEO CLICK-THROUGH-RATE
Ecosystem Architecture & Custom Integrations Built by VividFront
Storyblok
Headless CMS & Content Management
Stripe
Payment Processing & E-Commerce Integration
HubSpot
Lifecycle Marketing & CRM Synchronization
Sana Labs
Custom API Authentication & SSO Gateway
NaviStone
Direct Mail Intent Retargeting Pipeline
Meta Ads
Paid Video Acquisition Engine
Google Ads & GA4
Search Attribution & Multi-Touch Tracking
Stripo
Enterprise Email System Architecture
Strategic Architecture
Moving from Legacy Content to an Intelligent Global Ecosystem
The Initial Challenge
High-volume research reports and legacy properties operated across disconnected digital silos. JBC required an integrated technical backbone to create seamless entrypoints into the new Galileo AI suite, deploy universal subscription checkout, and support enterprise corporate licensing.
The VividFront Solution
Embedded full-stack technical engineering and consultative growth: unified multi-site architecture connecting joshbersin.com and Galileo, custom universal checkout in Shopify Plus, automated HubSpot email lifecycle workflows, and targeted executive acquisition campaigns.
Why We Win as a Unified Team
World-class outcomes happen when deep industry authority meets fearless technical execution. By embedding directly with The Josh Bersin Company, we combined their decades of HR research leadership with our full-stack engineering and consultative marketing velocity, creating an agile partnership where neither team operates in a silo.
Strategic Alignment
Domain Authority + Technical Velocity
JBC supplies the definitive research and industry perspective; VividFront translates it into high-performance web entrypoints and frictionless digital workflows in days, not quarters.
Full-Funnel Growth
Audience Trust + Precision Reach
Over 1M+ loyal HR executives look to Josh Bersin for market guidance. We pair that organic credibility with hyper-targeted paid media and direct mail to turn readership into recurring revenue.
Revenue Architecture
Product Vision + Frictionless Checkout
Reimagining commercial entrypoints into the Galileo Suite required custom universal cart architecture, unlocking multi-seat enterprise licenses and individual memberships under one seamless roof.
Operational Rhythm
Fast-Track Governance + Zero Bureaucracy
Both leadership teams communicate with radical candor and operator-first speed, eliminating typical agency overhead to ship complex multi-site platforms on accelerated timelines.
Continuous Intelligence
Data-Driven Feedback Loops
Connecting live platform telemetry from Meta, Google, and HubSpot directly into ongoing web development so every release answers real user demand and closes commercial pipeline gaps.
Enterprise Security
Rigid Compliance: SOC 2 & ISO 27001
Full-stack technical and operational governance enabled JBC to achieve official ISO/IEC 27001:2022 and SOC 2 Type II certifications with zero exceptions in 2026, satisfying the strictest enterprise IT procurement audits.
Proprietary Technical Architecture
The Galileo Suite & Multi-Site Umbrella
The Josh Bersin Company operates a sophisticated umbrella of digital destinations. VividFront acts as their dedicated technical architect, executing the complex engineering sprints that keep their multi-site platform unified, secure, and accessible:
Universal Checkout Architecture: Built a custom universal cart in Shopify Plus that unifies individual course enrollments, multi-seat corporate bundles, and subscription management across distinct domains.
Frictionless Platform Entrypoints: Engineered the responsive marketing entrypoints, lead capture gates, and onboarding flows that guide users seamlessly into Galileo Learn and Galileo Agent.
Multi-Domain Webflow Ecosystem: Architected and continuously maintains joshbersin.com, Getgalileo.ai suite gateways, and The Josh Bersin Institute under a unified brand and navigation system.
Enterprise SSO & Licensing Gateway: Integrated corporate single sign-on authentication and API data pipelines powering corporate access, user management, and Galileo seat allocations.
Digital Portfolio Architecture
Unified Multi-Site Production Ecosystem
joshbersin.com
Research, Insights & Analyst Blog
Active
Getgalileo.ai • Learn
Interactive HR Capability Gateway
Active
Getgalileo.ai • Agent
Direct Entrypoint to HR Superagent
Active
Getgalileo.ai • Consultants
Benchmarking & Advisory Tools
Active
The Josh Bersin Institute
Global HR Excellence Certification
Active
From Architecture to Acquisition
Turning Digital Infrastructure into Measurable Demand
Building the digital entrypoints and universal checkout solved the platform challenge. The next imperative was feeding the engine with qualified demand. While we engineered enterprise-grade technical architecture to accommodate large corporate systems, our consultative paid acquisition strategy actively targets individuals, practitioners, and small team leaders seeking immediate access.
01
5 FLAGSHIPS
02
PAIDMEDIA
03
10X+YIELD
VF STUDIOS
Paid Media in Action: Meta Video Ad Suite
Consultative growth marketing requires authentic creative that cuts through feed fatigue. In coordination with JBC leadership, VividFront produces and launches video campaigns tailored for individual HR leaders and small teams, driving measurable enrollment and recurring memberships.
10.7x
NaviStone Direct Mail ROAS
68+
Direct Purchases from Video Ad
75K+
Engaged HubSpot Lifecycle Contacts
-42%
Reduction in Acquisition CPA
Combined with NaviStone direct mail retargeting and high-intent Google Search, our media engine converts executive brand awareness into closed subscriptions.
Strategic Execution
Partnership Roadmap
01
Positioning & ICPs
Conducted deep messaging exercises to map enterprise buyer personas and define market positioning for new AI products.
02
Web & Cart Buildout
Architected joshbersin.com and Galileo flagships, building a custom universal cart with frictionless subscription management.
03
Ecosystem Integration
Engineered unified entrypoints across Galileo Learn, Agent, and The Institute with single sign-on authentication.
04
Full-Funnel Scaling
Deployed NaviStone direct mail, high-intent search, authentic studio ads, and automated HubSpot lifecycle workflows.
STRATEGIC ALIGNMENT
Key Partnership Takeaways
3.5+ Years of Proven Collaboration
01 • Technical Core
Technology First, Growth in Lockstep
The foundation of the relationship is technical engineering: architecting multi-site platforms, custom universal checkout, and secure SSO infrastructure. Consultative marketing layers directly on top to scale individual and team adoption.
02 • Operational Speed
Cultural Mirroring Drives Speed
Both teams operate with intellectual curiosity, speed, empathy, and an uncompromising commitment to substance over agency bureaucracy. When cultures align, complex enterprise sprints happen in days, not months.
03 • Compounding Value
Enduring Multi-Year Impact
Over 3.5 years of continuous collaboration, moving JBC from standalone content destinations into an enterprise AI ecosystem that empowers over 1 million global HR practitioners and executives.
The Commercial Takeaway
Great agency partnerships don't happen by accident; they happen when cultures mirror one another. Both The Josh Bersin Company and VividFront operate with intellectual curiosity, speed, empathy, and an uncompromising commitment to substance over fluff. When team cultures align this deeply, consultative marketing and technical engineering drive extraordinary, multi-year commercial results.
Get in touch
Ready to scale beyond a single channel?
Discover how VividFront pairs custom web engineering, proprietary AI workflows, and studio video production to turn high-growth brands into predictable revenue engines.
A 45-minute working session with a member of our executive leadership team.
Every application reviewed within 24 business hours to confirm we're the right fit for your growth targets.
Minimum engagement$50,000 per year
ScopeStrategy, development, creative, media
Prefer a direct conversation? Call 216.373.8810 or email results@vividfront.com.
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Tell us about your goals and where growth is stalling.