Leading Lady
The Opportunity
Amazon Prime Day is one of the most popular days for discounts and promotions across e-commerce websites. On top of being the largest online retailer and third-party seller, Amazon sells many of Leading Lady’s competitors, including Leading Lady products themselves. Despite offering daily deals on Leading Lady’s owned website, it was clear that Prime Day would cause an influx in competition that week.
The Strategy
We proposed a series of flash sales to run during the Prime Day sales in order to set Leading Lady’s website apart from Amazon. We utilized email, paid and organic channels to promote six individual promotions throughout the three days, running 12 hours each. The quick turnaround time of the sales generated the buzz and urgency necessary to capture attention and boost conversion rate.
Results below reflect WoW Performance for October 13-15, 2020
Services Provided
Digital Marketing
- Marketing Strategy Development
- Email Marketing
- Social Media Marketing
- Remarketing & Retargeting
- Paid Search
The Results
Revenue
Increase
26% 
Increase
192%
from Paid Shopping campaigns
Conversion Rates
Paid Channel Performance
14%
Increased CVR
Paid Shopping Performance
41%
Increased CVR
Paid Search Performance
37%
Increased CVR
Organic Social Traffic
Click Throughs
65%
Increase
Conversions
64%
Increase
Revenue
54%
Increase
Email Performance
Increase in Sessions
Sessions
51%
Increase
Orders
31%
Increase
Revenue
26%
Increase
Email Performance
Open Rate
2%
Increase
Conversion Rate
5%
Increase
Revenue
Increase
26%
Increase
192%
from Paid Shopping campaigns
Conversion Rates
Paid Channel Performance
14%
Increased CVR
Paid Shopping Performance
41%
Increased CVR
Paid Search Performance
37%
Increased CVR
Organic Social Traffic
Click Throughs
65%
Increase
Conversions
64%
Increase
Revenue
54%
Increase
Email Performance
Increase in Sessions
Sessions
51%
Increase
Orders
31%
Increase
Revenue
26%
Increase
Email Performance
Open Rate
2%
Increase
Conversion Rate
5%
Increase
Strategic Assets
Behind every set of data is the material created to drive the performance. Below, you’ll find examples of creative assets we crafted to deliver these results.
- 1
- 2
- 3
SOCIAL MEDIA
Paid Social Marketing
Attract target market customers by using flashy, eye catching social ads to encourage conversion and website traffic
CLIENT PORTFOLIO
Want to See More?
In addition to the work showcased above, we have a portfolio of work created for Leading Lady.
View the Portfolio