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The Opportunity

Stephanie Gottlieb Fine Jewelry is a direct to consumer luxury brand who sells unique designs inspired by the lifestyle of jewelry designer, curator and stylist, Stephanie Gottlieb. With hundreds of thousands of followers on social media, and a high performing eCommerce site, Stephanie challenged us to further increase brand awareness and boost revenue through digital channels. The majority of her business being in custom bridal jewelry and engagement rings, we were tasked with generating new and returning non-bridal customers.

The Strategy

We developed a comprehensive digital marketing strategy to reach new and existing customers across several digital touchpoints for Stephanie Gottlieb. Our focus was to create compelling, high-end designs for advertisements on Facebook and Instagram, along with the Google Display Network (GDN). We elevated existing product photography with creative details and messaging to showcase Stephanie’s brand identity, leaving a lasting impression on users. Our tactical plan also included rigorous A/B testing of both display advertisements and paid search text ads.

Services Provided

Digital Marketing
  • Marketing Strategy Development
  • Social Media Marketing
  • Remarketing & Retargeting
Web Design
  • Retargeting & Display Banners

The Results

Return on Ad Spend

June 2018 v. June 2019

ROAS

378% Green Arrow Up

Increase

Transactions

June 2018 v. June 2019

Transactions

73% Green Arrow Up

Increase

Revenue

June 2018 v. June 2019

Instagram

233% Green Arrow Up

Increase

Website

70% Green Arrow Up

Increase

Sessions

June 2018 v. June 2019

Instagram

176% Green Arrow Up

Increase

Website

38% Green Arrow Up

Increase

Return on Ad Spend

June 2018 v. June 2019

ROAS

378% Green Arrow Up

Increase

Transactions

June 2018 v. June 2019

Transactions

73% Green Arrow Up

Increase

Revenue

June 2018 v. June 2019

Instagram

233% Green Arrow Up

Increase

Website

70% Green Arrow Up

Increase

Sessions

June 2018 v. June 2019

Instagram

176% Green Arrow Up

Increase

Website

38% Green Arrow Up

Increase

Strategic Assets

Behind every set of data is the material created to drive the performance. Below, you’ll find examples of creative assets we crafted to deliver these results.

Vf portfolio retargeting sg 2

PROGRAMMATIC DISPLAY

Display Advertising

Luxury lifestyle imagery with punchy copy to appeal to the premium jewelry market.

SOCIAL MEDIA

Social Media Campaigns

Robust testing strategy for various placements including standard images, video, dynamic shopping ads, story ads & more.

PAID SEARCH

Paid Search Campaign

Thoughtful text-based campaigns for branded, competitor, and niche category search terms.