JCU Entrepreneurship

The Opportunity

John Carroll University’s Entrepreneurship program is recreating higher education by cultivating a community of confident creators who change the world with bold questions and courageous ideas. They needed a refreshed brand to reflect their personality - bold, inspirational, and confident.After an intensive discovery phase, we set the stage for their rebrand. Using a blend of quantitative and qualitative research and planning, we defined and documented a clear brand strategy for JCU Entrepreneurship, including cohesive messaging and verbal and visual identity. From there, we created comprehensive guidelines that define rules for implementing and scaling the JCU Entrepreneurship brand. JCU Entrepreneurship’s refreshed brand allows them to stand out in the higher education space while nodding to JCU’s traditional brand.