Josh Bersin Galileo
Bringing a First-of-it's-Kind AI HR Tool to Market with a Full-Funnel Digital Strategy & Custom Storyblok Landing Page
Project Summary
The Opportunity
The Josh Bersin Company, a global leader in HR research and thought leadership, approached VividFront with a unique challenge. They were getting ready to launch a new HR AI tool called Galileo. As part of that, they needed a partner to create a website and fully built-out go-to-market strategy. There were, of course, limitations our team was required to work within.
Project Requirements
The Strategy
Over the course of three months, VividFront developed a hybrid web solution that seamlessly integrated Storyblok’s React-based headless CMS with the existing WordPress platform. This approach allowed the Josh Bersin Company to maintain their robust library of HR thought leadership while introducing an interactive, scalable digital experience for their new AI tool. The strategy included custom development, UX optimization, and a cohesive content strategy to unify both platforms.
The Results
TBD 👀
Optimized Landing Page
Designed & developed the front end using a modern JavaScript framework (e.g., React, Vue, or Next.js) that fetches content from Storyblok's Content Delivery API.
Scroll Stopping Social
VividFront implemented sophisticated filtering capabilities, allowing users to narrow down search results based on various product attributes such as price range, product category, color, and technical specifications.
Direct Mail Retargeting
VividFront implemented sophisticated filtering capabilities, allowing users to narrow down search results based on various product attributes such as price range, product category, color, and technical specifications.
A user-focused website redesign & comprehensive marketing strategy for a leading online Human Resources academy.
