Garfield 1-2323
The Opportunity:
Garfield 1-2323 had developed a large reputation in the Cleveland area due to their company’s long history and catchy jingle. However, their competitors had entered the digital marketing space quicker than them. In order to keep up, they had to develop an inbound strategy that allowed them to compete and grow revenue year-over-year. We created two distinct goals that, when achieved, would lead to exponential growth for Garfield:
- Create a responsive website that follows UI/UX principles with the ultimate goal of streamlining the conversion process and decreasing bounce rate.
- Develop Google Search campaigns that both address high-intent searches for roofing and siding installations & repairs and parity the content that is on their landing pages.
The Strategy:
Using search engine marketing, we developed two service campaigns for Garfield that targeted the specific needs of prospective customers. In tandem, we analyzed the company website and made large improvements to user interface and experience. When search engine marketing was paired with the new website, it led to massive success for Garfield 1-2323.
Services Provided
Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
Web Design
- Responsive Website Design
- Retargeting & Display Banners
Traditional Advertising
- Print Design
Digital Marketing
- Search Engine Marketing (SEM)
Development
- Responsive Website Development
Traditional Advertising
- Billboards & Signage
The Results
Leads Generated
2020 Goals
Leads per month
Conversion Rate
Conversion Rates
2020 Results
Leads
11.12% 
of users turned into Leads
Closed Contracts
18.8%
of leads turned into Closed Contracts
Return on Investment
2020 ROI
ROAS
23.23x
Return on ad spend
ROI
21.75x
Return on Investment
Leads Generated
2020 Goals
Conversion Rates
2020 Results
Leads
11.12%
of users turned into Leads
Closed Contracts
18.8%
of leads turned into Closed Contracts
Return on Investment
2020 ROI
ROAS
23.23x
Return on ad spend
ROI
21.75x
Return on Investment
Strategic Assets
Behind every set of data is the material created to drive the performance. Below, you’ll find examples of creative assets we crafted to deliver these results.
DESIGN & DEVELOPMENT
Responsive Website
Conversion oriented and UI/UX optimized website
SEARCH ENGINE MARKETING (SEM)
Problem-Oriented Search Campaigns
Google Search campaigns focused on users at various points in their buying journey
CONTENT MARKETING
Insightful Blog Content
Thought leadership content that highlights Garfield 1-2323 as a leader in the space
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SOCIAL MEDIA
Relevant Content for Social Proof
Created the content strategy and designed graphics to share on Garfield 1-2323's social media accounts
USER EXPERIENCE
Simple On-Site Tools for Users
Integrated tools such as a virtual pricing estimator and home remodel visualizer that seamlessly move users down the funnel
