Neundorfer
The Opportunity
Neundorfer, an industrial services provider with deep domain expertise in pollution control systems, looked to expand as the market landscape for their services was shifting. To facilitate this, Neundorfer turned to us to generate quality leads in new market sectors.
The Strategy
In order to capture leads in a cost effective manner, we recommended taking a content marketing approach to capture leads higher in the funnel with gated white papers, which they would then nurture towards qualification. We looked to leverage trade media partners for some industries to ensure that Neundorfer’s messaging was reaching the appropriate audience. We opted to deploy a white paper sponsorship program, guaranteeing a set number of leads at a set cost per lead. We then built upon that with highly-targeted LinkedIn promotion to reach these new audience segments with multiple touch points.
Services Provided
Digital Marketing
- Marketing Strategy Development
- Social Media Marketing
Traditional Advertising
- Sponsorships
The Results
Leads Generated
Qualified Leads
Results
109.1% 
above goal
Cost Per Lead
CPL
Results
47.8%
more cost efficient
Leads Generated
Results
109.1%
above goal
Cost Per Lead
Results
47.8%
more cost efficient
Strategic Assets
Behind every set of data is the material created to drive the performance. Below, you’ll find examples of creative assets we crafted to deliver these results.
CONTENT MARKETING
Gated White Papers
Capturing leads higher in the funnel with gated content, which can then be nurtured towards qualificatin
SOCIAL MEDIA
Targeted LinkedIn Promotion
A white paper sponsorship program in conjunction with a highly-targeted LinkedIn promotion to reach new audience segments
CLIENT PORTFOLIO
Want to See More?
In addition to the work showcased above, we have a portfolio of work created for NEOEyes.
View the Portfolio