Nekoosa Port Edwards State Bank
Raising the profile online for a long-standing community bank.
Project Summary
Nekoosa Port Edwards State Bank (NPESB) is a community bank in Wisconsin with over 100 years of service. As a trusted staple in their community, NPESB has long prided itself on its personalized, hometown approach to banking, offering a level of service that distinguishes them from larger financial institutions.
The Opportunity
To keep pace with larger, more technology-driven banks, NPESB approached VividFront to design and develop a new website that would offer a modern, competitive online presence. The objective was to create a platform that could stand alongside big banks while maintaining their sense of community and hometown pride.
The Challenge
- Ensure functionality matches or exceeds that of larger competitors.
- Incorporate modern design elements that appeal to users.
- Preserve the community-oriented essence of the bank.
- Reflect the bank's long history and values in the website's design and content.
The Strategy
The strategy for Nekoosa Port Edwards State Bank (NPESB) centered on integrating modern banking technology with the bank's heritage of community-driven service. Our approach involved implementing user-friendly online and mobile banking visuals and redesigning the website for optimal accessibility.
User-Friendly Desktop & Mobile Online Banking Services
The website design highlighted a clean, user-friendly interface that elevated the 100+ year legacy of this community bank. The design featured visual elements and messaging that emphasized the bank’s local roots.
The Results
The new website successfully positioned NPESB as a modern, competitive community bank with the capabilities to rival larger financial institutions. The updated site improved user engagement, offered easier access to services, and highlighted the bank’s dedication to its community. The bank now has a digital platform that not only serves its current customer base but also attracts new customers seeking a more personalized banking experience.
