Splash Financial
Marketing strategy & design for a leading student loan refinancing marketplace
Project Summary
The Overview
Splash Financial is a leading student loan refinancing marketplace and technology platform. They are one of the national leaders in refinancing student loans, partnering with credit unions and banks to help consumers save money on their student loans. We had the opportunity to design their marketing and brand collateral to drive results and grow the brand. See a sample of our work below.
Project Focus:
- Marketing Strategy Development
- Social Media Marketing
- Remarketing & Retargeting
- Email Marketing
- User Experience Design (UX)
- Application Design
- Rebranding & Repositioning
- Direct Mail
Print Collateral
Splash Financial enlisted VividFront to design their marketing and brand collateral with the goal of driving measurable results and increasing brand recognition. This collaboration involved creating assets that would strengthen the company’s position in a competitive market while engaging their target audience more effectively.
Social Media Posts
VividFront worked closely with Splash Financial to create cohesive and visually compelling marketing collateral that aligned with their brand values and appealed to their target audience. This included designing a range of materials that reinforced Splash’s reputation as a trusted platform for student loan refinancing. By focusing on clear, impactful messaging and modern, clean design, VividFront helped Splash communicate the benefits of their services and enhance brand awareness.
Email Marketing
VividFront developed a comprehensive email marketing strategy that focused on personalized content tailored to different segments of Splash's target audience, automated email sequences to nurture leads through the refinancing funnel, and A/B testing of subject lines, content, and call-to-actions to optimize performance.
Optimizing the user experience of a rapidly expanding telecom provider to increase in-bound inquiries.
