Neundorfer
Drove qualified leads for a niche industrial services provider by leveraging an omni-channel approach.
Project Summary
The Opportunity
Neundorfer, an industrial services provider with deep domain expertise in pollution control systems, looked to expand as the market landscape for their services was shifting. To facilitate this, Neundorfer turned to us to generate quality leads in new market sectors.
The Strategy
In order to capture leads in a cost effective manner, we recommended taking a content marketing approach to capture leads higher in the funnel with gated white papers, which they would then nurture towards qualification. We looked to leverage trade media partners for some industries to ensure that Neundorfer’s messaging was reaching the appropriate audience. We opted to deploy a white paper sponsorship program, guaranteeing a set number of leads at a set cost per lead. We then built upon that with highly-targeted LinkedIn promotion to reach these new audience segments with multiple touch points.
Project Focus:
- Marketing Strategy Development
- Social Media Marketing
- Sponsorships
Results
138Qualified Leads
109.1%Qualified Lead Resultsabove goal (66)
$65Cost Per Lead
47.8%Cost Per Lead Resultsmore cost efficient
Brand Collateral
Gated White Papers
Capturing leads higher in the funnel with gated content, which can then be nurtured towards qualification.
Anniversary Logo
Email Marketing
Optimizing the user experience of a rapidly expanding telecom provider to increase in-bound inquiries.
